You Ever Tried This Winning LinkedIn Strategy?
By Wayne Breitbarth, Andersen
Alumnus and CEO-Power Formula LLC (Author of “The
Power Formula for LinkedIn Success: Kick-Start Your Business, Brand and Job
people have been using LinkedIn for about ten years, and yet I still run into
way too many people who haven't found consistent ways to use LinkedIn to grow
their business, brand, or land a great job opportunity.
I'm going to dedicate my first five weekly articles of 2020 to helping you
create an overall LinkedIn strategy that will get you the professional results
You are the Welcome Wagon (Advanced
People Search and Search Alerts)
Even though LinkedIn has over 660 million people in its database, you're most
interested in the people who can help you achieve your business and professional
goals. By using LinkedIn's Advanced People Search function, you can laser focus
your search for those people—and then set a search alert so LinkedIn will
notify you when it discovers new people who meet your search criteria.
other words, LinkedIn will serve up the perfect list of targets (and I use
in the most positive way). This could be customers, vendors, donors, employees,
strategic partners, future employers, and experts, to name only a few of the
Click your cursor into the big white search box in the top toolbar, and then
People in the dropdown menu.
When the white toolbar appears just below the top toolbar, select
on the far right of the toolbar.
You will then be taken to the
All People Filters page, where you can
select up to fifteen different search filters or any combination of those. You
can choose job titles, company names, geographic areas, etc., anything you
think your targets would use to describe themselves on their LinkedIn profiles.
Review the list of people your search uncovers, making sure they actually
look like people you'd like to meet, and see which of your connections already
know these individuals. Then strategize about whether your next step should be
an invitation to join your network, a referral, or some other form of traditional
way to reach out (email, phone call, personal visit, etc).
To set up an automatic weekly alert so LinkedIn will let you know when new
people meet that search criteria, type one bit of information from any of the
search criteria you used (location, title, industry, school, etc.) into the
white search box in the top toolbar.
the search list reappears, possibly in a different order but it is the same
Saved searches box will be on the top right next to the search
Create search alert, hit the Save button, and then
LinkedIn will notify you via email of the new entrants to your list.
can have a maximum of three saved search alerts working for you at any one time
with a free LinkedIn account. Also, keep in mind that these types of searches,
although available for free LinkedIn users, may be
on a monthly basis
The next step is where the Welcome Wagon part kicks in. Once you're notified of
new people on the list, you can welcome them to your town, congratulate them on
their promotion or starting a business or changing companies, etc., keeping in
mind that you want to move this new relationship forward. Obviously, the
information you receive from LinkedIn will depend on the filters you used to
set up your search.
step can be done with either a LinkedIn invitation to join your network (always
include a personal note with the invitation) or an InMail if you have a premium
account. You can also do your Welcome Wagon "reach-out" with a phone
call, email (if you have the person's address), or by mailing something or
dropping it off at their office. Whichever technique you choose, just think how
impressed they'll be with your thoughtful message and proactive step to begin what
could be a fruitful relationship for both parties.
There you have it, LinkedIn Winning Strategy #1. Do a good job of creating a targeted search and setting a search alert, and LinkedIn will keep filling your virtual room with just the right people for you.
If you'd like me to
provide a detailed critique of your profile and help you develop a winning
LinkedIn strategy, be sure to take advantage of my special offer:
one-hour, one-on-one consultation for just $197.
This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.